CRM Manager

Northumberland
Posted 1 month ago
Full time, Permanent

This is an excellent opportunity to join one of the largest and fastest-growing web-print businesses in the UK. The company are now entering an exciting phase of growth and the CRM Manager will play a key part of the CRM team and make a major contribution to the ongoing growth of this function and the business as a whole

 

The role responsibilities:

  • To set up and continually optimise our customer lifecycle communications. Using data and insight to guide your thinking you will develop new programmes and continually optimise the active programmes
  • You will be responsible for reaching and engaging our customers
  • Accountable for growing the number of customers interacting with our communications and website, and for improving their conversion through to purchase
  • Report on the performance of your campaigns to all levels of the business, making clear and compelling recommendations for improvements and changes
  • Working with the data teams you will use data to find new opportunities to better segment, target and engage our customers through your campaigns, ultimately driving increased revenue growth
  • Responsible for communication strategies across multiple channels and customer touchpoints
  • You will be responsible for using data to personalise both the targeting and the content of your communication

 

The person we’re looking for:

  • 4+ years in a CRM/Customer Marketing role managing multichannel customer lifecycle and automated campaigns
  • Track record of delivering revenue growth through multichannel communication strategies
  • Ability to use sophisticated data to develop your understanding of customers and use this to build new communications
  • Experience with hands-on campaign management within an ESP/CRM tool
  • Experience of Google Analytics
  • Ability to identify and create the most compelling messages for different customers at different points within their lifecycle. You should understand how to use different messages to drive the desired behaviours from our customers
  • Managing multiple stakeholders. This role will have multiple stakeholders at all levels of the business. The ability to influence and drive change is key to this role
  • Excellent time management and organisational skills, ability to work independently

 

Benefits:

  • Staff discounts & Friends and Family discounts
  • Cycle to work scheme
  • Breakfast and drinks provided
  • Charity day per annum supported
  • Street food days
  • Learning and Development Budget

 

By applying for this opportunity, you agree that Zenith People Ltd may share your details with the end client at the shortlist stage. If you have the relevant skills and the drive to enhance your career, we would love to speak with you. Apply now or give us a call – 0191 428 6444.

Job Features

Job CategoryCommercial
Salary£40,000 - £45,000

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